Ignite 2016 – Adobe and Microsoft partner on Azure
Adobe and Microsoft Corp. announced plans for a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalized experiences through every phase of their customer relationships. Together, the two companies will enable businesses to dramatically strengthen their brands through solutions with Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365 
Having successfully completed a few Digital Transformation initiatives in the past and present for a few brands and also working with a Salesforce partner to integrate SFMC with Azure cloud base systems, I am curious learn more about the Adobe Marketing Cloud platform and understand how it is different from Salesforce Marketing Cloud (SFMC) integration. Very exciting indeed !
My curiosity with this announcement is specifically around the Adobe Marketing Cloud and Azure as its preferred cloud platform. Cloud marketing is the process of an organisations efforts to market their goods and services online through integrated digital experiences, by which they are specialized for every single end user.
There are several popular marketing cloud platforms from companies such as Salesforce, Adobe, Oracle and IBM, available at this time for businesses who intend to implement and make progress with their digital transformation/disruption efforts. Joining the customers on a one-one journey to personalize, interact and communicate with the customer at the an appropriate time using predictive intelligence seems to be next step big step with employing marketing cloud clouds.